About Us

Fitrah means coming back to oneself.
We create home fragrances that go beyond scent, they create a feeling. Each candle is designed as a curated vibe, inspired by moments, moods, and spaces that bring calm, confidence, and quiet luxury into everyday life.
Starting with candles, Fitrah blends premium craftsmanship with emotional storytelling. Our fragrances are meant to slow you down, ground you, and turn ordinary spaces into personal sanctuaries. Fitrah is not just fragrance it’s a return to balance, presence, and self.

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Our Philosophy


Fitrah was created at the intersection of comfort, creativity, and intention. Born from the passion of 5 founders, the brand exists to bring joy and calm through scent transforming everyday moments into quiet rituals of self-care. We believe fragrance is more than aroma; it is a feeling, a memory, a shift in mood. Rooted in cozy luxury, Fitrah is designed for those who find beauty in slowing down and meaning in the spaces they inhabit.

Craft and Creation


Each Fitrah candle is hand-poured using soy wax and thoughtfully blended fragrances, crafted with care and precision. We focus on scent quality above all creating aromas that are pleasing, balanced, and never overpowering. Our candles are free from paraffins and harsh chemicals, made to burn cleanly and consistently, while complementing refined, aesthetic packaging. Every detail is intentional, every blend mindful because true luxury is felt, not forced.

The Fitrah Experience


Fitrah is designed to live with you during quiet evenings, intimate dates, focused late-night work sessions, peaceful moments of reflection, and joyful gatherings with friends. Each scent carries its own mood: from the chic warmth of a jazz-inspired night, to the calm of a temple-like sanctuary, to the brightness of a carefree picnic. Lighting a Fitrah candle is not just about fragrance it is about grounding yourself, shifting your energy, and letting the moment mean something.